Cory calls it Happy Minimalism: design grounded in clarity, reduction, and optimism. For Grosser, restraint is never about subtraction; it’s about making space for the things that matter.

Cory Grosser leads Cory Grosser + Associates from Pasadena, California. He holds degrees in Architecture from SUNY Buffalo and Industrial Design from Art Center College of Design, where he also serves as faculty. He describes his practice as working at the intersection of culture and commerce.

Grosser’s trademarked design philosophy, Happy Minimalism, is grounded in clarity, reduction, and optimism. His work has been recognized with an ID Magazine Design Review Award, Best of NeoCon, Gold IIDEX, and an I.Dot Italian Design selection. Surface Magazine named him a Top Avant-Garde Designer. He has designed for Bernhardt Design, BuzziSpace, and Punt, among others, and his work has been exhibited internationally.

For Cumberland, Grosser designed the Elle Collection: seating whose fluid, curved form language was inspired by the ramp geometry of Southern California skateparks, planes that connect and bend without a visible seam, giving static objects the appearance of motion.